We are SkipTrek
A global events & culture platform connecting festivals, venues, news and 24/7 electronic music radio. We help festivals, cities and brands reach people who live nightlife, travel and music as part of who they are.
Audience overview
Multi-platform, music-first, experience driven.
Monthly total reach*
110M+
multi-platform audience
Listening hours
120K+
per month on radio
Geographic split (approx.)
Americas 56% · Europe 32% · Rest 12%
*Ranges may vary by season and campaigns. Detailed breakdowns are available for active proposals.
SKIPTREK AT A GLANCE
A quick snapshot for busy marketing and partnerships teams.
Founded
2024
Built from day one around electronic music & festivals.
Core markets
LATAM · US · Europe
Strong base in Mexico and key global city hubs.
Verticals
Festivals · Nightlife · Travel
Festival culture, city breaks, clubs & daytime experiences.
Monthly reach
50–120M+
Across web, social, radio & streaming — depending on campaigns.
01 · About us
Who we are
SkipTrek is a web and social platform mapping the most relevant events, artists and nightlife stories around the world. We combine technology, curation and storytelling to make going out feel easier, smarter and more meaningful.
We cover festivals, club nights, tours, rooftops, pop-up experiences and more, with context that helps audiences decide where to go and partners understand who they are talking to.
In one line: SkipTrek is where festival culture, city life and electronic music meet.
Who is SkipTrek for?
Mission
To connect people with the best events, music and experiences around them, while giving brands and promoters a media partner that truly understands the scene.
Vision
To become one of the most trusted global references for nightlife and festival culture, both for audiences and the industry.
Values
- Respect for communities and local scenes
- Honesty and transparency with partners
- Diversity, safety and inclusion as non-negotiables
- Creativity, curiosity and long-term thinking
Team & leadership
People behind SkipTrek
A compact view of the core team that leads product, content, partnerships and radio — backed by a wider distributed network of contributors.
Founder & Product Lead
Yahir Grajeda
Oversees SkipTrek’s product vision, technology and overall roadmap, connecting product decisions with the needs of festivals, venues and audiences.
Head of Content & News
Alexander Pagua
Leads editorial, festival coverage, guides and interviews, ensuring SkipTrek’s tone of voice stays close to the community and culture.
Head of Partnerships
Miguel Avan
Main point of contact for brands, festivals and agencies. Designs proposals, pricing and long-term collaborations across social, site and radio.
Radio & Audio Director
Dorian Grajeda
Curates SkipTrek Radio, manages shows and takeovers, and works with artists, labels and festivals on audio formats and sonic identity.
Community & Operations
Karla Hermosillo
Coordinates day-to-day operations, creator relationships, photographers and on-ground teams before, during and after each campaign.
Data & Insights
Sebastian Sarmiento
Turns campaign results and platform analytics into clear, actionable insights and reporting for partners and internal decision-making.
Beyond this core leadership, SkipTrek works with a wider distributed team of writers, editors, photographers, videographers and curators across LATAM, US and Europe — allowing us to cover multiple cities and festivals in parallel.
02 · Audience & statistics
SkipTrek audience
High-intent audiences who actively search for festivals, club nights and city experiences. The numbers below are indicative ranges and can be tailored per market or campaign.
Monthly web visits
Events, guides & city content.
Social followers*
Instagram, TikTok & more.
Monthly listeners
SkipTrek Radio & mixes.
Website
150k+
monthly visits
Event pages, news, travel & city guides, festival hubs.
145K+
followers
Short-form content, carousels, stories, festival coverage.
TikTok
1.7M+
followers
Viral moments, memes, quick recaps, queue & crowd POVs.
Radio & streaming
45K+
monthly listeners
24/7 electronic music from global artists, labels and festivals.
Audience profile (illustrative)
Age & life stage
- 18–24: festival-first, student / early career
- 25–34: core group, travels for events
- 35+: destination & city-break focused
Interests
- Electronic music & festivals
- Nightlife, rooftops & club culture
- Travel, fashion, tech & content creation
Behaviour
- Plans trips around events and line-ups
- Mix of early-bird and last-minute buyers
- Heavy social sharing of experiences
Key markets (illustrative ranges)
Where SkipTrek’s community is strongest.
Detailed country / city breakdowns available for active proposals.
Percentages shown are directional and will vary by campaign, format, language and season.
Global footprint (visual)
Indicative view of how SkipTrek connects audiences across Americas and Europe. Exact geo data is available via private reporting, dashboards and campaign recaps.
Monthly statistics — mix overview
How surfaces contribute to total reach (illustrative)
Exact splits vary by campaign and geography — this graph is illustrative only.
~150k pageviews
~35–40% of total reach
50–120M impressions
~50–55% of total reach
40–60K listeners
~10–15% of total reach
03 · Products & formats
What we offer
A complete toolkit for festivals, brands and experiences, combining social reach, live content, pre-campaign storytelling and on-site visibility on our website, radio and articles.
Partnership format
Brand Spotlight
Ideal for brands, venues and test campaigns in 1–2 markets.
- 1x featured article or curated guide on SkipTrek News.
- Homepage module inclusion (Featured / Trending).
- Social pack (feed + stories) across main platforms.
- Optional radio mentions during key weeks.
- Basic post-campaign recap with key metrics.
Partnership format
Festival Spotlight
Designed for key festivals and destination events.
- Multi-format social campaign (reels, carousels, stories).
- Homepage hero & dedicated festival hub / collection.
- Editorial coverage (announcement, guide, recap & photos).
- SkipTrek Radio mentions or dedicated mix / takeover episode.
- Performance report with insights and recommendations.
Partnership format
Season / Full Journey
For multi-phase, multi-market campaigns or full seasons.
- Pre-campaign warm-up and teaser phase across channels.
- Announcement & sales pushes by city, weekend or edition.
- On-site content, live coverage and radio series / takeovers.
- Post-event recap, long-tail content and evergreen guides.
- Custom reporting, workshops and planning for future editions.
All formats above can be customised according to your objectives, markets and timelines. We can also design one-off collaborations outside these structures.
Marketing in our social networks
Multi-platform social campaigns that adapt to each channel’s language: feed posts, carousels, stories, reels, short-form video, memes and more. Ideal to create momentum around announcements, ticket phases and special moments.
Pre-campaign
Teasers, save-the-date posts, curiosity hooks and first visuals.
During campaign
Line-up reveals, reminders, price tier pushes and spotlight content.
Post-event
Recap content, best moments and long-tail storytelling.
MAIN CHANNELS
International EDM events on live stream
We bring the energy of international EDM events to our audience in real time: live streams, behind-the-scenes footage, interviews with top DJs of the moment, viral clips, stories and reels that capture the feeling of being there.
- Live stream segments from selected festivals and club shows*
- On-site interviews with headliners and rising talent
- Real-time stories, reels and short-form updates
- Viral cuts optimised for shareability
- Coordinated hashtags and call-to-actions
- Recap videos to extend the campaign after the event
*Subject to technical and rights conditions of each event.
Pre-campaigns with creative content
Ahead of your announcement or key sales phases, we can design pre-campaigns that gradually warm up audiences: creative teasers, informational material about the event, memes, high-quality videos, stories and interactive formats.
- Save-the-date and teaser posts
- Informational content explaining line-ups, stages or concepts
- Meme-based storytelling aligned with your brand tone
- Stories & reels sequences that build curiosity
- Countdown content and “last call” pushes
- Possible A/B testing across different creatives
Banners on our website and articles
For consistent visibility during the campaign, we can place brand-safe banners on SkipTrek’s website: home, category pages, event listings and editorial articles.
Hero banner on home / key page
Example layout: top hero banner, sidebar banners and in-article placements.
- Homepage hero banners during key campaign phases.
- Side banners on category and event listing pages.
- In-article banners for sponsored stories and guides.
- Optional CTAs pointing to your ticketing or landing page.
Case studies (examples)
How campaigns can look with SkipTrek
Below are sample scenarios. Real case studies with concrete numbers can be shared privately under NDA or as part of a proposal.
City Lights Festival
Awareness & qualified clicks
- Objective: drive awareness & last-month sales.
- Formats: social reels, homepage hero, editorial spotlight, radio mentions.
- Timeline: 4-week build-up + recap week.
- Illustrative result: +38% clicks vs previous edition.
Club Residency Series
Always-on local presence
- Objective: fill a weekly night and build community.
- Formats: recurring agenda slots, stories, radio drops & occasional interviews.
- Timeline: season-long support aligned with club calendar.
- Illustrative result: stronger repeat audiences & brand visibility.
We can adapt these structures to your specific market, audience and KPIs (brand awareness, clicks, sales or a mix of all three).
Campaign mix snapshot
40%
Social
35%
Site
25%
Radio
Mix can be re-balanced depending on your objectives, budget and timing windows.
Measurement & reporting
Clear, transparent reporting so your team can see the impact.
- UTM tracking and analytics for clicks, sessions and conversions.
- Platform-level metrics: views, reach, impressions, listens and engagement.
- Per-format breakdown (social, site, radio) where available.
- Post-campaign recap in PDF or deck format with learnings and recommendations.
- Optional alignment call to review results and next steps.
Brand safety & editorial
Built with brand safety, community and long-term reputation in mind.
- Editorial guidelines that avoid hate speech, discrimination and unsafe narratives.
- Careful treatment of alcohol and nightlife-related imagery.
- Respect for local communities, inclusion and diversity.
- Clearly labelled sponsored and branded content.
- Approval flows so your team can review key assets before going live.
04 · Campaign flow
How a campaign with SkipTrek usually works
A simple view of what happens from the moment you contact us to the final recap. This helps teams understand timing, responsibilities and what to expect at each step.
Kick-off
Brief & goals
You share your dates, markets, audience and objectives (awareness, clicks, sales, etc.).
Planning
Channel mix
We propose a mix of news, social, radio, banners and newsletter based on your budget and timing.
Build-up
Teasers & pushes
Creative teasers, announcements, line-up drops, and ticket pushes to build momentum.
Live
On-site & radio
Live coverage, radio moments, stories and short-form content while events are happening.
Recap
Reporting & next
Recap articles, galleries, radio replays and a clear report with numbers and learnings.
We can compress or extend this flow depending on your timelines — from quick last-minute pushes to full-season collaborations with multiple touchpoints.
05 · Radio + news
Radio and news, one continuous story
SkipTrek Radio and SkipTrek News are two sides of the same story. A festival can live as a headline, as a feature, as a DJ mix and as a replayed memory — all within the same ecosystem.
SkipTrek Radio — channels
Dedicated 24/7 music across four stations
Each channel can host branded moments, takeovers and integrations aligned with your sound.
Dance
Feel-good electronic music, mainstage sounds and festival anthems.
- ~35–40% of total radio hours
- Peak: evenings & weekend afternoons
- Great for broad, upbeat campaigns
House
House, deep, melodic and vocal cuts for day-to-night journeys.
- ~25–30% of total radio hours
- Peak: afternoons, sunsets & early nights
- Fits beach, rooftop & city experiences
Techno
From deep and hypnotic to peak-time techno and warehouse vibes.
- ~20–25% of total radio hours
- Peak: late nights & weekend prime-time
- Ideal for darker or more underground brands
Hardstyle
Hardstyle, raw and uptempo energy for the most dedicated ravers.
- ~10–15% of total radio hours
- Peak: late nights, weekends & special shows
- Perfect for hard dance festivals and collectives
Channel splits and hours are indicative and evolve with schedule, shows and audience behaviour. We can share current programming and specific windows for branded activations.
On SkipTrek News
- Festival announcements and line-ups
- City and venue guides
- Interviews with artists and curators
- Recaps and photo stories
On SkipTrek Radio
- Branded shows & festival takeovers
- Live or pre-recorded DJ mixes
- On-air mentions and call-to-actions
- Spotlight blocks around key dates
We can build a timeline where your event is introduced, amplified and remembered, using the right mix of written, visual and audio content.
RADIO & CONTENT DISTRIBUTION
Now playing
Festival Takeover: City Lights
Guest mix · Interviews · On-air ticket reminders
Progress · segment 1 of 3
Coming up
- Back-to-back set with headliners
- Short interview with festival curator
Featured articles
- Full line-up revealed for City Lights Festival 2025
- Guide: what to expect from this year’s edition
- Travel tips for out-of-town visitors
Social highlights
- Reel: building the main stage
- Story: doors open & first crowd shots
- Carousel: best moments from last night
Example of a coordinated moment: radio takeover, news features and live social content working together.
Extended ecosystem
Beyond a single campaign
SkipTrek is more than one-off posts. We are building an ecosystem that connects events, venues, artists and communities across multiple touchpoints.
- Newsletters and email digests highlighting featured partners.
- Bio pages and short links (strek.my) for artists, festivals and venues.
- Last-minute alerts and “don’t miss tonight” formats (roadmap).
- Curated collections of events, such as “city weekends” and “destination editions”.
- Radio series and recurring shows for long-term narratives.
- Tools for owners and creators to manage their presence on SkipTrek.
06 · Coverage & partners
Where we operate and who we work with
SkipTrek covers a range of national and international festivals and events, working with partners across the ecosystem: festivals, venues, brands, tourism boards, labels, agencies and technology platforms. Logos below are indicative and can be replaced with current partners.
National festivals & events
International circuit & destinations
Strategic partners
We collaborate with partners across the ecosystem. Below is a sample “wall of logos”. The actual partner list and case studies can be shared in direct conversations.
07 · Platforms
skiptrek.com & future app
Our website is fully responsive and designed to work smoothly across devices. As we grow, we are preparing dedicated mobile experiences to keep our audience connected to events, radio and content on the move.
- Optimised for mobile-first browsing and social traffic
- Event discovery, favourites, city and category filters
- News, guides, interviews and festival coverage
- Integrated radio player with now-playing information
ALWAYS-ON PRESENCE
Website, radio, mobile, social and streaming platforms working as one ecosystem.
Planned mobile app experience — early access and co-creation opportunities available for partners.
Featured festivals
Carousel of upcoming highlights and key partners.
Nearby & trending
City-based discovery with filters and personalised results.
Latest news
Articles and guides that link back to events and radio shows.
08 · Contact
Work with SkipTrek
Share a few details about your brand, festival, venue or idea. We will come back with tailored options and a clear next step.
For press-only requests: press@skiptrek.com
For partnerships and commercial opportunities: partners@skiptrek.com
What happens next?
- We aim to reply within 2–3 business days.
- We usually suggest 2–3 collaboration formats tailored to your brief.
- If relevant, we set up a call to go through details and next steps.
Frequently asked questions
How early should we contact you?
Ideally 8–12 weeks before your key dates, but we can also support tighter timelines for selected projects.
Is there a minimum investment?
We work with flexible ranges depending on scope, markets and duration. We can suggest options based on your brief.
Do you offer exclusivity?
In some cases, yes. City, weekend or category exclusivity can be discussed as part of a broader partnership.
Do you only work with festivals?
No. We also collaborate with venues, brands, tourism boards, labels and agencies connected to nightlife and travel.
Ready to plan something together?
Tell us about your city, festival, venue or brand. We’ll suggest the right combination of news, radio and social, with clear numbers and next steps — no vague promises.
We can also schedule a quick call to walk through formats and examples relevant to your market and audience.
Follow SkipTrek
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